Case Study of Personality Theories Essay Example for Free

Case Study of Personality Theories Essay Abdul Hnnan a 12 year old boy, who has been presented with language, academic and behavior difficulties. Hnnan had a traumatic delivery and suffered from hypoxia. Hnnan’s early motor and language milestones were grossly delayed. He sat and crawled at 2.6 years of age and walked after 3 years. His language was delayed and he spoke his first words at 4.6 years to 5 years and in sentences after 5 years. His speech was unclear and could be understood by his parents at age 6 years. However, even now outsiders understood 75% of what he said. His gross motor skills and fine motor skills were poor. He started climbing stairs at 4 to 5 years and started pedaling at 5 years. He still could not pedal a bicycle, tie his shoelaces and button his shirt. Hnnan was a placid baby who did not respond, had no eye contact and had a squint. He slept for long hours and had to be force-fed. He was hyperactive, destructive and aggressive after 3 years. He banged his head. He disliked visitors and could get very distressed. He hated any object in the house being displaced and insisted on having everything in order. He was very difficult to manage. He liked to spin around and jump. At the age of 4 to 5 years, he started noticing other children and started taking interest in them. He became less hyperactive, less aggressive and was more amenable to instructions. However, presently he was still restless and jumped a lot. He could still spin around for hours. He liked being on his own but also could be talkative, over friendly and odd. He repeatedly asked the same questions and was naive. For example, during the interview he repeatedly asked â€Å"Can a cow hurt or not? What if I play with it, will it hurt me or not?† He had writing problems because of his hand tremors. He was always restless and distractible and could not sit for more than a few minutes. His memory was very good but his understanding was weak. His mother has to sit with him for hours to teach him language and concepts. He has difficulty with understanding complex or abstract concepts. He did not have problems in social interaction but had difficulties in social communication and imaginative and flexible thinking. Difficulties with self control is presenting as restlessness, inability to follow adult agenda and paying attention to other people, to what they might be saying, thinking or feeling. SOCIAL HISTORY Abdul Hnnan was born in Lahore, Pakistan by Pakistani parents. He was the first child in the family. His mother, Wajiha, had a positive family history. One of her cousins was mentally retarded. Hnnan was born at term. His mother had high blood pressure. The labour was prolonged, 11 hours and a caesarean was suggested but refused. He was born limp and blue. He had hypoxia. He was in NICU for 5 days. His birth weight was 2.54 kilos. He cried well after 15 days of life. Hnnan’s early motor and language milestones were grossly delayed. He started noticing children at 4 or 5 years and started taking interest in them. Hnnan’s younger sister, Amen, 3 years of age was very sociable and talkative. Hnnan’s father was more patient and his mother more irritable. Hnnan was very difficult till age 6 years and was aggressive, non-compliant and unreasonably demanding. As he grew older he became more co-operative and could be rationalized with. Whenever his mother asked him to do something he ignored 5 to 6 times. After that he started to argue. His mother used reprimands, bribes, threats and force to make him do things. Hnnan did not go to school. The family moved to Saudi Arabia when he was 7 years old. His parents took him to a Neuro-Developmental Pediatrician when he was 9 years old. His mother reported that he did not like to play with toys. All he did was jump on a bed or spin around. He was very restless and distracted and had a short attention span. He could be very stubborn and insisted on doing things his way. He was generally cheerful and friendly. He repeatedly asked the same questions and insisted that his parents answer them in the same way or he answered them himself. He watched the same cartoons repeatedly. He constantly jumped or spun around. He used to grab things from strangers. He ignored a child crying till age 5 years but after that he gradually became more empathetic. Hnnan avoided staying in crowds as he knew that he was different from others and that’s why people were laughing at him. After that his condition got better. Following difficulties may become apparent in early childhood: Problems performing subtle movements, such as tying shoelaces, doing up buttons and zip, using cutlery, handwriting. Many will have difficulties getting dressed. They have problems carrying out playground movements, such as jumping, playing hopscotch, catching a ball, kicking a ball, hopping and skipping. They have a higher tendency to bump into things, to fall over and to drop things. Some find it hard to go up and down stairs. Some have problems with using scissors, coloring, drawing, playing jigsaw games.

The Affect of National Culture on Human Resources Essay -- Human Resour

INTRODUCTION In today’s business environment, the complexity of international business has increased and international competition has been highlighted as an essential element for multinational firms (MNCs). Thus, in order to gain competitive advantage, various resources are utilized, such as financial capital, technology location or human resource (HR). Moreover, HR could be seemed as one of the most important resource which has also become a focus of attention of senior managers in MNCs. As suggested by MacMillan(1984), MNCs can gain competitive advantage through use of HR practice, such as training, compensation, socialization, selection, performance appraisal and career development, as long as other firms are unable to duplicate their efforts easily and quickly. However, while HR practices and policies are performing across countries, culture would be a key point. Culture can be defined not only at the national, but also at the group, organizational, and even international level. All t hese cultures have certain effects on the choice and efficiency of HR policies and practices. Between national and other types of culture, therefore, need to be divided clearly because national culture makes a unique contribution to understanding HR policies and practices. Therefore, there is no doubt that national culture is a key factor on HR practices or polices, as a functional activity in international business. In this paper, the role and effects of national culture in HR will be discussed firstly. And then the potential problems that MCNs may have if they do not consider national culture as a key factor in HRM success. In the final stage, the solution of those problems will be presented in this paper. THE ROLE OF NATIONAL CULTURE IN HU... ...aeger, A. M. (1986) ‘Organization development and national culture: Where's the fit? , ‘ in Academy of Management Review, Vol. 11, Iss. 1, pp. 178-190. Hill, C.W.L. (2005) International Business: Competing in the Global Marketplace (5th ed.), New York: Mc Graw-Hill/Irwin Hofstede, G. (1993) ‘Cultural constrains in management theories,’ in Academy of Management Executive, Vol. 7, Iss. 1, pp. 81-93. MacMillan, I. C. (1984) ‘Gaining competitive advantage through human resource management practice,’ in Human Resource Management, Vol. 23, Iss. 1, pp. 241-255. Punnett, B. J. & Ricks, D. A. (1992) International business, Boston: PWSKent. Schuler, R. S. & Jackson S. E. (1994) ‘Convergence or divergence: Human resource practices and policies for competitive advantage worldwide,’ in International Journal of Human Resource Management, Vol. 5, Iss. 2, pp. 267-99. The Affect of National Culture on Human Resources Essay -- Human Resour INTRODUCTION In today’s business environment, the complexity of international business has increased and international competition has been highlighted as an essential element for multinational firms (MNCs). Thus, in order to gain competitive advantage, various resources are utilized, such as financial capital, technology location or human resource (HR). Moreover, HR could be seemed as one of the most important resource which has also become a focus of attention of senior managers in MNCs. As suggested by MacMillan(1984), MNCs can gain competitive advantage through use of HR practice, such as training, compensation, socialization, selection, performance appraisal and career development, as long as other firms are unable to duplicate their efforts easily and quickly. However, while HR practices and policies are performing across countries, culture would be a key point. Culture can be defined not only at the national, but also at the group, organizational, and even international level. All t hese cultures have certain effects on the choice and efficiency of HR policies and practices. Between national and other types of culture, therefore, need to be divided clearly because national culture makes a unique contribution to understanding HR policies and practices. Therefore, there is no doubt that national culture is a key factor on HR practices or polices, as a functional activity in international business. In this paper, the role and effects of national culture in HR will be discussed firstly. And then the potential problems that MCNs may have if they do not consider national culture as a key factor in HRM success. In the final stage, the solution of those problems will be presented in this paper. THE ROLE OF NATIONAL CULTURE IN HU... ...aeger, A. M. (1986) ‘Organization development and national culture: Where's the fit? , ‘ in Academy of Management Review, Vol. 11, Iss. 1, pp. 178-190. Hill, C.W.L. (2005) International Business: Competing in the Global Marketplace (5th ed.), New York: Mc Graw-Hill/Irwin Hofstede, G. (1993) ‘Cultural constrains in management theories,’ in Academy of Management Executive, Vol. 7, Iss. 1, pp. 81-93. MacMillan, I. C. (1984) ‘Gaining competitive advantage through human resource management practice,’ in Human Resource Management, Vol. 23, Iss. 1, pp. 241-255. Punnett, B. J. & Ricks, D. A. (1992) International business, Boston: PWSKent. Schuler, R. S. & Jackson S. E. (1994) ‘Convergence or divergence: Human resource practices and policies for competitive advantage worldwide,’ in International Journal of Human Resource Management, Vol. 5, Iss. 2, pp. 267-99. The Affect of National Culture on Human Resources Essay -- Human Resour INTRODUCTION In today’s business environment, the complexity of international business has increased and international competition has been highlighted as an essential element for multinational firms (MNCs). Thus, in order to gain competitive advantage, various resources are utilized, such as financial capital, technology location or human resource (HR). Moreover, HR could be seemed as one of the most important resource which has also become a focus of attention of senior managers in MNCs. As suggested by MacMillan(1984), MNCs can gain competitive advantage through use of HR practice, such as training, compensation, socialization, selection, performance appraisal and career development, as long as other firms are unable to duplicate their efforts easily and quickly. However, while HR practices and policies are performing across countries, culture would be a key point. Culture can be defined not only at the national, but also at the group, organizational, and even international level. All t hese cultures have certain effects on the choice and efficiency of HR policies and practices. Between national and other types of culture, therefore, need to be divided clearly because national culture makes a unique contribution to understanding HR policies and practices. Therefore, there is no doubt that national culture is a key factor on HR practices or polices, as a functional activity in international business. In this paper, the role and effects of national culture in HR will be discussed firstly. And then the potential problems that MCNs may have if they do not consider national culture as a key factor in HRM success. In the final stage, the solution of those problems will be presented in this paper. THE ROLE OF NATIONAL CULTURE IN HU... ...aeger, A. M. (1986) ‘Organization development and national culture: Where's the fit? , ‘ in Academy of Management Review, Vol. 11, Iss. 1, pp. 178-190. Hill, C.W.L. (2005) International Business: Competing in the Global Marketplace (5th ed.), New York: Mc Graw-Hill/Irwin Hofstede, G. (1993) ‘Cultural constrains in management theories,’ in Academy of Management Executive, Vol. 7, Iss. 1, pp. 81-93. MacMillan, I. C. (1984) ‘Gaining competitive advantage through human resource management practice,’ in Human Resource Management, Vol. 23, Iss. 1, pp. 241-255. Punnett, B. J. & Ricks, D. A. (1992) International business, Boston: PWSKent. Schuler, R. S. & Jackson S. E. (1994) ‘Convergence or divergence: Human resource practices and policies for competitive advantage worldwide,’ in International Journal of Human Resource Management, Vol. 5, Iss. 2, pp. 267-99.

Superstition and Daily Life Dealings

What does the word superstition mean to you? We really find it difficult to define it. According to one simple definition, feelings or believes involving fear of some unseen forces is called superstition. For example, if a person believes that by wearing some kind of charm he will be protected from evil spirits and bad luck and without wearing It he will be under the influence of some unseen forces and also he will have bad luck.This kind of feelings or believes which involve fear of unseen forces, which can't be proved, is called superstition and those people ho have such kind of believes are known as superstitious people. This kind of people believes in signs and numbers of good luck and bad luck and their whole live are greatly affected by these signs and numbers. How did Superstitions Begin? It is almost impossible to say that when people started believing in signs and numbers because there are many things all of us believe in that can't be proved.At certain times In man's histor y, and even today, everyone believed In certain things that now we regard as superstitions. At that time science was not as much developed as today, so those things and events which wondered and righted people at that time. They started believing In them and became superstitious. For instance, when they went under the trees at night time, they felt uncomfortable breathing.As they didn't know any authentic reason behind this fact so they started beveling that to go under trees at night time Invites the anger of Ghost which makes their breathing uncomfortable in order to harm them. But, today we all know that trees absorb oxygen at night time and the deficiency of oxygen under trees at night makes our breathing uncomfortable Instead of Ghost. Similarly they believed that the shadow or reflection of a person is a part of soul. So, to break those things on which this shadow appeared was regarded as to harm the soul. So they considered it unlucky to break a mirror.Today If someone consid ers it unlucky to break mirror or believes that to go under the trees at night invites the anger of Ghost, we will definitely call him superstitious because today we no longer believe in these kind of â€Å"foolish† reasons which long time ago people believed. So superstition is actually a belief or practice that people cling to after new knowledge or facts have appeared to disprove them. That's why it is impossible to say hen superstitions began. Some Familiar Superstitions: We can find superstitious people almost in every society, every country and In every religion although less in numbers than past.In past people TLD know about sun, stars, moon, and comets etc. So they made up explanations about their motion and followed certain practices to protect themselves from the influence of their motion on life. This is very common even today and become a commercial under the name of â€Å"Horoscope†. If a black cat crosses the way of a person, then that is considered as un lucky for that person. Another superstition which is very common in Europe and America Is â€Å"Friday The 13th†. When a Friday guests are expected.Some people wear stone made rings and believe that when bad luck is ahead , these stones change their color or they break down. Some people wear amulet and believe that this will protect from evil spirits. Some believe that if owls live in a house then that house will be ruined. Many people have their lucky numbers and they believe in them. There are many other superstitions which seem to be Joyful and Joke for us but they change the entire lives of those who believe in them. How to avoid Superstition? Superstitious people live their lives under the influence of unseen forces and fear.They cannot live a normal life. They are extra-careful in their daily life dealings. To keep yourselves away from these kind of feelings and believe Just believe in God Almighty, Who decided the fortune of man before man's birth. So nothing can influ ence your lives. Superstitions are strictly denied in Islam. In any trouble, pay attentions towards Allah Almighty and seek His help. Find the genuine and scientific reasons behind the facts (instead of believing their influence or power as superstitious people do) and enjoy the life.

Evaluate How Future Changes in Economic, Political, Legal...

Evaluate how future changes in economic, political, legal and social factors may impact on the strategy of a chosen organisation Changes in a number of different factors can affect the way in which the business is run in the future and this could mean that the business has to look into different ways of tackling problems, which would mean they have to forecast what they believe the future is going to be like. Tesco as an organisation is constantly expanding because of the amount of people who need to use the supermarket and need to have easy access, in order to keep this going the business has to forecast changes that will happen in the future so this way they can look at what sort of implication the future could have on the business and†¦show more content†¦Political amp; Legal Changes There are a number of political amp; legal changes that could occur in the business and some of these could potentially mean the increase or decrease in the custom that the business receives, and it also shows that the business that the two changes are linked and how to tackle the potential changes that are made. A political change would be the change in the government who are running the country, for Tesco this doesn’t have a big impact however the changes in the government could later have an impact because it would mean the business would have to look at the new government legislations and make sure the company applies to each one. Due to political change it would/could lead to legal changes as well, for example a recent change is the ‘challenge25’ law that has been put in place by the current government and this would relate to tesco as they have to look at the current ‘Under 21?’ law and then look into how they could implicate the changes in the business as they might not have anticipated this change which would mean they have to think of how to implicate and change it in all of their stores and this would then mean the business having to look at the potential for the business to think of a strategy which would communicate this to all of the employees and all of the stores. 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The establishmentRead Morestrategic management for KPJ Penang8073 Words   |  33 PagesConcern for public image Concern for employees Future or present time Talks about the future Talks about the present To whom it is developed? Employees of the company Employees, customers, suppliers, distributors, partners and communities Which one is created first? Developed first Developed only when vision is available How often does it change? Rarely changes because most of objectives takes years to achieve Product-oriented missions change every time when a company decides to venture into

Business Time Value of Money and Income Statement

Financial Management Mock Midterm Name___________________________________ 1) Which of the following organization forms accounts for the greatest number of firms? A) Limited Partnership B) S Corporation C) C Corporation D) Sole Proprietorship Section: 1.1 The Four Types of Firms 2) The person charged with running the corporation by instituting the rules and policies set by the board of directors is called A) the Company President. B) the Chief Operating Officer. C) the Chief Executive Officer. D) the Chief Financial Officer. Section: 1.2 Ownership Versus Control of Corporations 3) You overhear your manager saying that she plans to book an Ocean-view room on her upcoming trip to Miami for a meeting. You know that the†¦show more content†¦Section: 2.5 Income Statement Analysis 12) If Luther s accounts receivable were $55.5 million in 2009, then calculate Luther s accounts receivable days for 2009. Section: 2.5 Income Statement Analysis Use the information for the question(s) below. In November 2009, Perrigo Co. (PRGO) had a share price of $39.20. They had 91.33 million shares outstanding, a market-to-book ratio of 3.76. In addition, PRGO had $845.01 million in outstanding debt, $163.82 million in net income, and cash of $257.09 million. 13) Calculate Perrigo s return on equity (ROE). Section: 2.5 Income Statement Analysis 14) If Alex Corporation takes out a bank loan to purchase a machine used in production and everything else stays the same, its equity multiplier will ________, and its ROE will ________. A) increase; decrease B) decrease; increase C) increase; increase D) decrease; decrease Section: 2.5 Income Statement Analysis 15) Which of the following is not a section on the cash flow statement? 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Essay on Critical Circumstances of the Vietnam War

CRITICAL CIRCUMSTANCES OF THE VIETNAM WAR The Vietnam War was a cold war that spanned from 1956 to the fall of Saigon on April 30th 1975. It can be seen that the end result of the Vietnam War tainted America’s image through its failure to demolish the Vietnamese Communist Government . It should be noted that many years before America was directly involved with the war, Vietnam, Cambodia and Laos were under French colonial rule where the Viá »â€¡t Minh (the communist nationalist independence coalition) spent many years fighting for freedom from the French. In 1959 the Geneva Conference permitted the foremost powers to come to an agreement on Indochina which would temporarily divide Vietnam at the 17th parallel. Going forward, the country†¦show more content†¦This examination hopes to place further clarity on the positions of both the Americans and the Vietnamese people during the Vietnam War, while also providing additional insight behind living through the war experience. VIETNAMESE INSIGHTS AND PERSPECTIVES During the Vietnam War the Northern part of Vietnam was controlled by the Viá »â€¡t Minh while also being supported by communist China and Russia. The Novel, The Sorrow of War: A Novel of North Vietnam, written by Bao Ninh, does not heavily emphasize the political position of the North solely, but tells the tale of a Vietnam soldier who has lived through war, who happens to be fighting for the North’s cause. Kien, the main character, attempts to comfort both his personal and national losses through recounting experiences by compiling a memoir, while also exploring the causes of anguish behind the war. A recurring theme in the novel is the idea of people who fight in the war and people who become affected by the war both share a heavy burden of trauma and suffering. As the story unfolds, Kien recalls his position as a platoon commander responsible for collecting corpses, but then turns in for the night on a hammock on a transport truck ve ry close to the edges of The Jungle of Screaming Souls. Being a survivor of many gruesome battles within this jungle, Kien suddenly begins to suffer from vivid flashbacks of his time fighting. He also recalls the desperation of him and his comrades, who would consumeShow MoreRelatedPresident Lyndon B. Johnson1227 Words   |  5 Pageswill sometimes decide not to run for reelection. For President Lyndon B. Johnson, it was circumstance that led to his decision to refrain from being president for another four years. By 1968, America’s effort to secure a genuine victory in Vietnam was severely hindered by the Tet Offensive. This critical turning point had a tremendous impact on the public’s support for the war and the way the media reported the war to the American people. As a result, President Lyndon B. Johnson decided not to run forRead MoreThe Memory Of The Vietnam War Essay1668 Words   |  7 Pagesof war is one that often focuses on larger political and military to pics while the average person often overlooks micro scale events, such as the refugee experience. Nonetheless, these events are more capable of giving a sense of the objects that were truly at stake in a conflict between larger parties. Ling Dang, a refugee of the Vietnam War, has a distinct memory of the Vietnam War because of the fact that she was born in the year of the Fall of Saigon. As a result, Linh’s memory of Vietnam, upRead MoreEssay On The Things They Carried1629 Words   |  7 PagesThe Things They Carried, reflects the saga of drafted soldiers during the Vietnam era who were sent to the Vietnam War. The author, Tim O’Brien, describes the things that the men carry during their tour of duty. The items carried are both physical and impalpable items and what these things are is subject to the individual soldier. They carry the necessities for survival in the jungles of Vietnam as well as the personal things each soldier feels necessary to make life as comfort able as possibleRead MoreThe Media and the Military in the Vietnam War1593 Words   |  6 PagesThe media and Military The War in Vietnam was the first real â€Å"television† war, meaning it was the first conflict where the U.S. military found itself attempting to control a media which was not fully supportive of the country’s involvement. (79) It was also the first â€Å"open† conflict where the media was deployed in force without restriction. (79) The media saw a need to cater to those who opposed the war for the first time. The conflict was taking place in a remote area, and apart from conscriptionRead MoreStatesmen versus Warlords1629 Words   |  7 Pagesevent in recent history has so profoundly affected the political, sociological, and philosophical outlook of the American people as the Vietnam War. 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Global and Local Brands Model †Free Samples to Students

Question: Discuss about the Global and Local Brands Model. Answer: Introduction Global banding is an important aspect to multinational companies in international marketing. An effective global branding gives global businesses competitive edge to compete in the global market (Armstrong, et al., 2015). Global branding refers to a slogan, name, sign, design, or symbols that identify a company or its products in the markets (De Mooij, 2013). Companies brand their products to differentiate their products in the market. A successful global brand requires adaptation, aggregation, and strategies. Global branding requires positioning strategies to create a perception on how customers and potential customers perceive the brand relative to other brand in the market. Zara fashion Retail is a multinational clothing and accessories company based in Arteixo Galicia in Spain. The company was started in 1974 in Spain by Amancio Ortega. The Company has 2169 stored in different countries and cities around the globe. The Company earned US$ 15.9 billion of revenue in 2016 financial year. Zara is led by Pablo Tejera as the CEO. Zara main product is clothing for men, women, and children. The company products are supplied as per the consumers trends. The company has a very responsive supply chain that enables shipping of a new product within a week. The company also takes two weeks to produce a new fashion after a design creation. Zara Fashion Retail produces more than 450 million items in a year. Zara also launches an average of 10000 new designs per year. Zara is known for its zero adverting strategy and instead opening new stores (Oliveira, 2014). The Company main competitors are Topshop, HM and Uniqlo. Zara competitive strategy is an implemented through a marketing strategy that focuses on the speed to market, product variety, and store location. The speed to market strategy involves shortening the time period between producing to chain store from six months to two weeks. The minimum time to market enables the company to provide trending fashion in the clothing industry. The company is also able to invest in fast fashion and be flexible (Medina, and Vu, 2014). Secondly, the company adopts product variety strategy to enable variety in their stores. The company produces more than 400 different garments to ensure product variety. This leads to uniqueness of the products in the company stores. Customers are attracted to the stores to find a variety of clothes (Oliveira, 2014). Lastly, the Zara Fashion Retail adopts a store location strategy as a competitive strategy. The company prefers to invest in opening new stores instead of advertising. The company also prefers opening their store s in most luxurious locations and capital cities CBDs. The company has stores in all top biggest capitals around the globe. This strategy enables to communicate about their products through display. These strategies have enabled the company to be a market leader in fashion (Halkias, Davvetas, and Diamantopoulos, 2016). Analysis of Zara application of Theories and Principles Zara Fashion Retail has been successful in global branding and global positions. This has enabled the company to expand rapidly over the years and be a market leader in clothing industry around the globe. Zara has adopted the theories and principles of aggression and adaptation in formulating global strategies for global branding. The company specializes in value preposition and market participation. The company applied value proposition and market participation in the following ways; Zara Fashion Retail strategies for global branding are operational excellence and product leadership. The company operations are effective and efficient though close management. The company has employed a management system that monitors clothes in the store ensuring that there are minimal losses. On the other side, the company specializes on being the product leader. Product leadership is enhanced by extensive market research that provides constant product development. This company is also focused on quality, creative designs that are trending in the industry (Xie, Batra, and Peng, 2015). This product leadership has enabled the company to establish a global brand in fast fashion. Zara engages in global strategy of aggregation through market participation. The company has both segmented and positioned itself in the market in order to be more competitive in the global market. The company has segmented it market to target adults of 18-40 year. The company has also segments it market to people living in urban areas or luxurious places. This enables the company to get customers from urban areas that are 18-40 years of age who reside in cities. On the other side, the company has positioned itself in the market as a luxurious spot, uniqueness, and of latest fashion. The company stores are shopped by celebrities who are viewed by the society as fashion leaders leading to increased reputation of the company (Guo, 2013). The company has also positioned itself as place of latest fashion as a result of its ability to urgently produce a new fashion. Zara Fashion has been able to establish it brand around the globe in main cities. The global brand structure of Zara is product dominant. The company is the fashion product leader in the globe by ensuring that it uses the shorten time period to avail new designs in the market. This enables Zara to have all the products in stock before it competitors can produce and display the same fashion in their outlets. Therefore, Zara Fashion product dominant brand enables them to attract fast fashion customers around the globe. Zara strengths and opportunities strengths Opportunities Resource availability Strong Brand name Operations efficiency and effectiveness Increase productivity Venturing to new markets Increasing profit margins Recommendations The Company should invest in new markets by opening new stores in all capital cities around the globe. This will enhance its global position in providing fashion around the globe. Zara should integrate vertically to increase operations efficiency (Taylor, and Okazaki, 2015). Conclusion From the analysis in this write up, Zara Fashion Retails have successfully applied the theories and principles of global branding and position. The company has been able to establish itself as a fashion leader in the clothing industry. The company has a strong brand name and has stores in all big cities around the globe targeting people living in urban areas. The company has an opportunity of venturing new markets in countries where they are not present. On the other side, the company is facing increasing threats as a result of increasing competitors in the industry. Therefore, the company should use it strength to improve it global brand and minimize the threats that the company is facing. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. De Mooij, M., 2013. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Halkias, G., Davvetas, V. and Diamantopoulos, A., 2016. The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference. Journal of Business Research, 69(9), pp.3621-3628. Guo, X., 2013. Living in a global world: Influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries. Journal of International Marketing, 21(1), pp.1-22. Oliveira, C.., 2014. Zara: Marketing in Fast Fashion: A case-study (Doctoral dissertation). Medina, S. and Vu, T.T., 2014. Storytelling Marketing and its impact on Developing Company Brand Identity. Taylor, C.R. and Okazaki, S., 2015. Do global brands use similar executional styles across cultures? A comparison of US and Japanese television advertising. Journal of Advertising, 44(3), pp.276-288. Xie, Y., Batra, R. and Peng, S., 2015. An extended model of preference formation between global and local brands: The roles of identity expressiveness, trust, and affect. Journal of International Marketing, 23(1), pp.50-71.